All-in-one product review solution

Make it easy for customers to choose your product over the competitions’, whether they’re exploring your website, organic search, or paid search.

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4 ways to leverage product reviews

Increase Sales

“As many as 79% of consumers trust product reviews as much as a personal recommendation.” Give shoppers the information they need to turn them from browsers to buyers. Displaying product reviews creates customer confidence, increases conversion rates, and reduces cart abandonment.

Boost your SEO

Google and other search engines will crawl the product reviews on your site, bringing the potential of thousands of new searchable keywords. With Trustpilot Product Reviews, your customers provide unique, fresh, and relevant user generated content.

Stand out in Organic Search

Trustpilot Product reviews are the easiest way to earn rich snippet stars in Google organic search. Want to generate more sales in Google search? By adding reviews and a star rating to the organic search results, businesses can improve click through rates by 30%.

Optimize Paid Search

Trustpilot Product reviews are syndicated to both Google Shopping and Google Product Listing Ads. Google customers report 10-15% CTR increase using Product Ratings in Google Product Listing Ads.

How Does it Work?

Import existing reviews and kickstart your collection

Simply upload a csv file to invite past customers to review your products. Already have product reviews? Import them into your Trustpilot Business Account to manage and display all of your reviews from one place.

Automate product review collection

Use our Automatic Feedback Service, our Customer API, or one of our apps for Magento, Shopify, BigCommerce, and WooCommerce to automate and optimize the product review collection process.

Showcase your product reviews onsite with the SEO TrustBox

Easily install our SEO TrustBox with a simple cut and paste, to see conversion boost onsite as well as maximize the SEO benefits from fresh content and rich snippets, increasing sales across the board

Look out for your product reviews in Google paid ads

Trustpilot will feed your Trustpilot product reviews directly to Google, allowing them to populate click-through boosting stars in your Google Shopping ads as well as Product Listing Ads

Gain insights and engage with customers

Easily respond to reviews, engage with your customers, and learn from your customer feedback

Uses the latest Google recommended JSON-LD encoding for foolproof and fast implementation

Introducing the SEO TrustBox

Use our TrustBox and enjoy the benefits:

  • Allow search engines to index your reviews, boosting your organic rankings and driving more traffic to your site

  • Qualify for rich snippets in search, providing clear differentiation between you and your competitors and earning more clicks from consumers

  • Convert more of your on-site prospects into customers with bigger basket sizes

  • Customize and display your TrustBox on-site in only 20 minutes - and boost your sales dramatically

Why choose Trustpilot product reviews?

Product reviews inspire confidence in your products. Consumers can discover the ratings for your products across the web – in the rich snippet stars in organic search, in Google Shopping, and alongside your Google Product Listing Ads.

Start Collecting Reviews Today

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